At the Prototypes fashion show The underground, avant-garde, and fast-paced Prototypes show, which took place at the Consulat as part of Paris Fashion Week Men’s, is probably going to be remembered as the most spectacular event of the season. However, the main draw that will have everyone talking is definitely Kanye West and his wife Bianca Censori’s somewhat unexpected appearance.
If it weren’t for the constant celebrity bidding war that brands start every season in an attempt to improve their front row visibility and enhance their brand image, this event might not have happened. Prototypes goes against the norm in that, to the best of fashion journalists’ memory, there have never been so many cellphones or professional cameras trained on a man whose face is completely hidden under a white mask. On the other hand, it was to be expected that Bianca Censori, with her pink-dyed hair and her hardly there bodysuit, would draw attention.
Every professional aspires to achieve this every season, and Autrement’s PR has the knack of pulling it together with the avant-garde and artistic scene that was displayed in the front row. Every attendee at the performance was dressed in the newest fashions, including one that Guram Gvasalia (Vêtements), who was in attendance, started. Given that Prototypes’ founders were formerly members of Vêtements, this is not shocking.
prototypes or the development of potential SS25 styles At the Prototypes fashion show
The front row’s star power was based on the idea that the collection was, in theory, “unfinished”; otherwise, the brand might not have been known as Prototypes. The models marched at full speed, seeming as though they had just taken off (or put on) their garments, to the sound of industrial and experimental music.
Emirates Airlines made an appearance using repurposed logos. This was comparable to the sports industry, which Prototypes draws a lot of inspiration from. Sometimes the goal was to just make fun of it, but most of the time the designers struck the ideal balance between “show” and “wearable” design. A tight color scheme of black, red, white, and denim, together with a large number of masks and transparency (torn tights or other muslin veil) were distinctive characteristics.
The models picked up the tempo for the conclusion to the remix of “Life is Life” by the Slovenian neo-classical ensemble Laibach. And that’s when the mob went crazy and started charging at West and Censori as they headed for the door.
The Prototypes fashion show, an annual event known for its avant-garde and boundary-pushing designs, reached new heights of eccentricity this year, thanks to the dynamic duo of Bianca Censori and Kanye West. The show, held at a transformed industrial warehouse in downtown Los Angeles, became the talk of the fashion world, not merely for the groundbreaking designs but for the theatrical spectacle that unfolded.
Bianca Censori, the creative force behind the event, is renowned for her bold, imaginative approach to fashion. Her designs often blur the lines between art and wearability, challenging conventional norms and inviting viewers to rethink their perceptions of clothing. This year’s theme, “A Gust of Lunacy,” perfectly encapsulated her vision: a whirlwind of creativity that defied expectations and embraced the bizarre.
Kanye West, a longtime collaborator and provocateur in the fashion industry, brought his own brand of unpredictable energy to the show. Known for his fearless innovation and larger-than-life persona, Kanye’s involvement ensured that the event would be anything but ordinary. Together, Censori and West crafted a narrative that was as much performance art as it was a fashion showcase.
As the lights dimmed and the first models took to the runway, it was clear that this was no typical fashion show. The set design, a chaotic assemblage of abstract sculptures, flickering neon lights, and giant fans, created an atmosphere of surreal disarray. The models, clad in Censori’s latest collection, moved with an exaggerated, almost robotic grace, their faces obscured by elaborate masks and headpieces.
